Released on: November 16, 2007, 1:29 pm

Press Release Author: Baskin-Robbins

Industry: Food & Beverage

Press Release Summary: This holiday season, Baskin-Robbins, America's favorite
neighborhood ice cream shop, is every ice cream lover's home for the holidays. The
holidays are about the comfort of family, friends, and food, and this season
Baskin-Robbins is the place to find the perfect ice cream treats to enjoy with loved
ones.

Press Release Body: BASKIN-ROBBINS WARMS UP THE HOLIDAYS
BY WELCOMING COOL AND FESTIVE TREATS

Ice Cream Icon Invites Americans to Treat Themselves
To Fun Ice Cream Recipes and Sweet Treats

CANTON, Mass. (November 5, 2007) - This holiday season, Baskin-Robbins, America's
favorite neighborhood ice cream shop, is every ice cream lover's home for the
holidays. The holidays are about the comfort of family, friends, and food, and this
season Baskin-Robbins is the place to find the perfect ice cream treats to enjoy
with loved ones. Baskin-Robbins holiday-inspired offerings are infused with
seasonal flavors reminiscent of traditional holiday desserts. Beginning November 5,
2007, the ice cream icon is welcoming eight new seasonal cakes and flavors and is
providing ten easy and unique holiday recipes using Baskin-Robbins ice cream as a
key ingredient.

Home Sweet Home, Sweet Treats
Pumpkin pie, gingerbread houses, candy canes, and eggnog are timeless treats and
holiday traditions that Americans anticipate all year long. Baskin-Robbins is
infusing these festive flavors into its ice cream treats that will spark sweet
holiday memories. These heart-warming ice cream offerings are available through the
end of December:
. Candy Lane Cottage Cake: Baskin-Robbins has transformed the traditional ice cream
cake into a holiday house decorated with your favorite candies to make a sweet and
delicious ice cream treat. Serves eight - 12.
. Pumpkin Pie: A layer of caramel topping and Pumpkin Pie ice cream on top of Honey
Maid® Graham Cracker pie crust, drizzled in caramel, and topped with cinnamon
covered rosettes and chocolate dipped pecans. Serves eight - 12, participation may
vary.
. Yule Log Roll Cake: This seasonal favorite roll cake is frosted with Vanilla ice
cream, topped with holly leave decorations and three red candles. A perfect fit
with Mint Chocolate Chip ice cream and Devil's Food cake. Serves six - eight.
. Winter Fudge Chocolate Cake: A Popular 9\" round cake frosted with Vanilla ice
cream, drizzled in dark chocolate, with a chocolate fudge border, topped with creamy
rosettes & chocolate triangle pieces. Available in Baskin-Robbins new Fudge Crunch
cake with a layer of fudge and chocolate crunchies in between two layers of ice
cream. Serves eight - 12.
. Eggnog ice cream: A deliciously rich blend of rum flavoring, sugar, spices, nutmeg
and egg yolks...perfect for the holidays.
. Peppermint ice cream: Pink peppermint ice cream with pieces of pink peppermint
candy. Also available in pre-packed quarts to take home.
. Peppermint Brownie Sundae: Peppermint and Mint Chocolate Chip ice creams layered
with hot fudge and pieces of fudge brownie, topped with whipped cream and mini candy
cane sprinkles.
. Peppermint Shake: Peppermint ice cream blended with milk and poured over rich hot
fudge, topped with whipped cream, and mini candy cane sprinkles.

"Our holiday frozen treats were created with tradition and family in mind," said
Scott Colwell, Baskin-Robbins vice president of marketing. "Baskin-Robbins brings
families together every day in our neighborhood stores, so we wanted to offer our
customers ice cream treats flavored for the season that could be enjoyed in the
store, or in the comfort of their home."

For ice cream lovers on the lookout for lighter frozen treats in between parties,
Baskin-Robbins is still a holiday destination. Nice, not naughty, options include
Vanilla Non-Fat Yogurt, Lime Daiquiri Ice, Raspberry Cheese Louise (low-fat yogurt),
Chocolate Chocolate Chip (no sugar added), and Pineapple Coconut (no sugar added).

Cool Recipes to Warm the Soul
The holiday season is a time of joyful events and gatherings with friends and
family. Whether it's Thanksgiving dinner, an office-wide holiday party, or eight
crazy nights of celebration, kids and adults look forward to delicious holiday
treats. Baskin-Robbins is providing holiday recipes that put a fun ice cream twist
on traditional treats Americans crave during the holidays. Dunkin' Brands
(Baskin-Robbins parent company) Executive Chef, Stan Frankenthaler, has used his
award-winning culinary skills to create fun and delicious holiday recipes to help
celebrate the flavors of the season.

The festive ice cream desserts and beverages are easy and fun to make with family
and friends and are perfect for social gatherings or small family dinners. For a
full list of recipes including the Jolly Holiday Ice Cream Trifle, Baskin-Robbins
Sugar Cookie Ice Cream Sandwich, Aunt Betsey's Hot Toddy, and Chocolate Nog, please
visit www.baskinrobbins.com.

"The holiday season is always busy, so we have developed recipes that are delicious
yet simple," said Frankenthaler. "The recipes are built around popular
Baskin-Robbins ice cream flavors. Everyone will enjoy creating the treats and most
importantly they will enjoy eating them!"

Give the Gift of Cool
Baskin-Robbins gift certificates are a great way to spread the holiday cheer! The
certificates are available in $2 increments and are valid at Baskin-Robbins
locations nationwide for any in-store purchase. From cones and cakes to sundaes and
shakes, the gift certificates are sure to bring sweet smiles to any ice cream lover!
Gift certificates are available for purchase in Baskin-Robbins stores nationwide
and are available online at www.baskinrobbins.com.

About Baskin-Robbins
Baskin-Robbins, the world's largest chain of ice cream specialty shops, creates and
markets innovative, high-quality ice cream, specialty frozen desserts and beverages
in more than 5,800 retail shops around the globe. Baskin-Robbins was founded by two
ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream
flavors and a wide variety of delicious treats. Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further
information, visit www.baskinrobbins.com.

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Web Site: http://www.baskinrobbins.com

Contact Details: Danielle Sullivan
2 Oliver St
Boston, MA 02109
(617)536-3300